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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

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Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence

Marketing Insider Group

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

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The Ultimate Guide to Event Marketing

Hubspot

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Need help with a marketing plan?

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The Best Marketing Conferences of 2020

Marketing Insider Group

Held in a mountaintop resort, this unique event combines valuable seminars and events during the day with a nightly networking bonfire night. The first event of the year is based around conversion and UX, followed by social and content in May, and search in October. “The Gathering” Marketing Summit.

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Viewtopia: The Perfect Place for Marketers to Be on November 9-10, 2016

Vidyard

Do you know any of those people on Facebook who post the memes that countdown how many days are left until Christmas? Okay so Buddy the elf might not be the most relevant image, but the point is, you should start getting excited now for Viewtopia, the best video marketing conference (and maybe even the best marketing conference period!)

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How to Use Engagement Marketing to Acquire More Customers

Single Grain

Engagement marketing is an effective way to acquire new customers over a long period of time by focusing on creating meaningful interactions that nurture relationships. While it’s not an instant revenue generator like fast-acting PPC campaigns may be, it’s reliable and can offer long-lasting results. What Engagement Marketing Is Not.

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