Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Ethical data use goes beyond legal data use.

Ethics 102

Ethics Work Management Marketing Management Paid Search Agency 102

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

Act-On 98

Act-On Privacy Cost per Acquisition CPA 98

The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Litmus

FEBRUARY 7, 2023

There are ethical concerns. In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers. You can give an AI service a prompt and receive content that you can then tweak to be good enough to use. There’s a quality gap.

Email Marketing 92

Email Marketing Design Trends Work Management 92

Outgrow

APRIL 30, 2024

Regulations on camera usage and privacy protection measures to prevent misuse and infringe on individual rights. So I think the awareness rising is present and this being popular and being part of everyday society. Saksham Sharda: One of the key concerns of course is privacy. But this comes all from safety.

Rules 52

Rules Planning Outgrow Paid Search Agency 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Privy’s Convert tool allows you to present the pop-up in different formats and target visitors based on rulesets. There are “experts” that are anything but experts, bad advice presented as best practices, and experiments designed to pick the low-hanging fruit.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52