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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

Authority: Google’s PageRank is gone forever! Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. User-Generated Content: The practice of incorporating other people''s words, images, and videos into your own outreach for social proof of your shared awesomeness.

SEO 28
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18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

10 Ethical Ways to Buy Links by Kaiserthesage. Jason Acidre details 10 “ethical” methods of paying for links, though a few of his recommendations such as sponsored reviews stretch the definition of that term. These are the first people you should outreach for links…Estimated time: 2-5 days.”

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How to Build Inbound Links the White Hat Way

Hubspot

According to Google’s Webmaster Tools Quality Guidelines , “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. Black hat strategies include: 1) Link Schemes. Community Organizations. Tradeshows and Conferences.

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Why You Should Outsource Link Building to Boost Your SEO Efforts

Single Grain

Authority refers to a website’s trustworthiness and credibility, which is calculated by PageRank (PR). PageRank is an algorithm named after Larry Page, one of the co-founders of Google, and is based on the concept of “link equity.” It can even hurt your brand’s credibility and trustworthiness.

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3 Easy Link Building Tips to Grow Your Site Traffic

Single Grain

PageRank assigns a score to each web page based on the number and quality of links pointing to it: A meticulously crafted network of inbound and outbound links can function as a roadmap, guiding search engine crawlers through the intricate web of information you’ve woven.