Martech

FEBRUARY 15, 2023

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. ” So, don’t act like it.

Ethics 92

Ethics Marketing AI Multivariate analysis Paid Search Agency 92

Unbounce

JULY 5, 2023

Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). How is AI data analysis used in marketing? AI data analysis can be a powerful tool for marketers to gain a better understanding of consumer behavior and preferences.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

ClearVoice

OCTOBER 27, 2023

Step 3: Designing and implementing test scenarios The next step is implementing A/B or multivariate testing to validate your changes. Multivariate testing tests multiple variables simultaneously — unlike A/B testing, which tests just one or a few elements of a digital asset at a time.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Convert

NOVEMBER 19, 2020

Visualize how your audience navigates your site using Contentsquare’s ‘customer journey analysis’ module. Combine Customer Journey Analysis with A/B Testing. Together with A/B and multivariate tests, Customer Journey Analysis is the new kid on the conversion rate optimization (CRO) block.

Multivariate analysis 98

Multivariate analysis Merchandising Enterprise Management Touchpoints 98

chiefmartech

DECEMBER 7, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Moral and ethical leadership. You can download our full paper , including many terrific interviews from WPP executives.

Marketing Automation Services 87

Marketing Automation Services Marketing Management Trends Multivariate analysis 87

Convert

OCTOBER 27, 2020

We are already carrying a big bag of diamonds (aka, SaaS products) and to fit another diamond in our satchel it needs to be so good it forces us to swap one of our diamonds for a new hunk of Bling. But it takes some analysis to determine if this is the case. With multiple products focused on conversion rate optimization.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Convert

APRIL 25, 2023

From Shakey the Robot in the late 1960s to the “Expert System” in the 1970s, and of course, various virtual assistants (Siri and Alexa) and chatbots, we’ve always looked for systems that can improve our productivity, learn from our inputs, and adapt to our preferences. But for analysis and especially research, a human touch stays necessary.”

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52