The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. As expected, seeing product images lit up the reward center in their brain. That doesn’t mean you have to lower your prices because pricing also signals the quality of the product.
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