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Tomorrow People

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Verint VP of EMEA marketing Marjie Gould on why the future of content marketing is about principles as much as your product

Tomorrow People

Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. The heartfelt consumer, who wants personal interaction. We organize user forums for our customers where no salespeople are present, allowing open conversation.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Analyse your external and internal environment. This means you’ll need to conduct personal semi-structured interviews with them. Reports (whether they’re presented as presentations or playbooks) help you consolidate all the insights you gained from this process. Gatekeeper: Stops your product from being approved.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Analyse your external and internal environment Before you start, it’s important to understand the current state of your company, your competitors, and your market. This means you’ll need to conduct personal semi-structured interviews with them. How to create a go-to-market strategy for startups in 8 steps 1.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

With an increased number of people across the globe working remotely, tech companies now have a renewed interest in creating immersive virtual environments that allow people to socialise in unique ways. The second reason was the recent rapid shift in lifestyle patterns (as brought about by the pandemic).

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How the metaverse will transform the future of B2B marketing

Tomorrow People

With an increased number of people across the globe working remotely, tech companies now have a renewed interest in creating immersive virtual environments that allow people to socialise in unique ways. The second reason was the recent rapid shift in lifestyle patterns (as brought about by the pandemic).