Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. .

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced.

Enterprise Management 64

Enterprise Management CMS Development Digital Asset Management Industry CMS 64

ClearVoice

NOVEMBER 22, 2021

Marketing content has value to small businesses. It can improve consumer trust by serving up solutions to your customer’s pain points. . Can SMBs do content marketing? If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.”

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. 21% say they are successful at tracking ROI (source: Ad Age ).

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Inability to measure content marketing effectiveness (42%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Buzz Marketing for Technology

JULY 28, 2008

The Myth and Reality of Risk The hackneyed advice from IT consultants and columnists is that security is all about risk management. Formerly, the small admissions department, which also handles admissions for the institutions masters programs in accountancy and advanced business studies, had been managing contacts through a spreadsheet.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100