Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
Contently
JUNE 29, 2017
You’re marketing team should already have these, and if not, get working on it! The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads. —Joe’s Friend, New York.
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