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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Process scaling.

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Madison Logic’s ABM Platform Sets New Leader Badge Record in the G2 Summer 2023 Grid®

Madison Logic

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic.

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Madison Logic’s ABM Platform Sets New Leader Badge Record in the G2 Summer 2023 Grid®

Madison Logic

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. That means even the absolute increase was down: $11.2

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions.

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8 of the Best Retail Blogs Every Retailer Should Be Reading

Hubspot

Shopify Plus, Shopify’s enterprise software arm, structures their editorial calendar like a season of television , weaving their articles into narrative-driven series and publishing multiple stories about one eCommerce topic over time. Phibbs’ consulting services are definitely impressive, but his blog might be even more admirable.

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How to Use Video on Websites the Right Way

Vidyard

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Product and/or Service Page Videos 3.3 Engage visitors —72% of people would rather use video to learn about a product or service ( HubSpot ). Host, manage, and embed video—quickly.