Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
Customer Experience Matrix
SEPTEMBER 2, 2011
I spent most of this week at Salesforce.com ’s Dreamforce conference. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life.
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