The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. How Should I Market to Purchased Lists? Curious as to your opinion?”. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? Enli’s solution is essentially an electronic patient record that allows doctors to manage and report outcomes that will be reimbursable under the new payment models that will swing into effect fully in 2018. Fascinating stuff.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. It’s like something magic happens in January—et voilà, the market is forever changed.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

DECEMBER 13, 2021

If you imagine digital asset management as a chess game, some of us have a base understanding. As stated in the last article, “how many of us do not engage, use and reuse content daily.” ” Simply put, most of us engage with content at various levels every day. Image cuortesy the author.

Digital Asset Management 119

Digital Asset Management Enterprise Management Marketing Management Curation 119

Heinz Marketing

FEBRUARY 8, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

GreenRope

APRIL 5, 2020

You can also easily modify contact info en masse for contacts who belong to a certain group or have triggered certain types of marketing automation. Don’t clutter your databases with the emails of bounced and unsubscribed contacts. Here you’ll find a number of solutions for cleaning inactive emails.

Tips 52

Tips Marketing Automation Services Ideal Customer Profiles Peer-to-peer 52

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that? Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be?

Social Media 157

Social Media Media Paid Content Work Management 157