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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

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B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! All Marketers Are Liars ???

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How to choose a WordPress theme?

Exo B2B

WordPress is the most widely-used CMS (Content Management System) on the Web. It holds 59% market share. Its success can be attributed to its ease of use, its large community of developers, and the wide diversity of extensions available for its form management, email marketing, image sliders and more.

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The Freelance Writer’s Guide to Pitching

ClearVoice

Just start sending emails to any old random editor you find on a publication’s “About Us” page? Go to their site or blog and look for a “Write for Us” or “Contributor Guidelines” link. If your subject line is lame, they’re not going to read your email, period.

SME 105
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Why You're the Key to Social Media Success

Convince & Convert

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. Do You Believe?

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Content Hubs: What They Are, How They’re Structured & Why You Should Use Them

Content4Demand

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. It’s best sorted by category rather than chronological order, making it only slightly different from most company blog structures. The Topic Matrix Model.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced.