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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings. Not even Facebook comes close.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

eMarketer ). eMarketer ). The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.( B2B Marketing Insider ). Michael Brenner ). Heidi Cohen ).

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Dynamic Content: The Next Step In AI for Marketers

Bluetext

In fact, according to eMarketer , forty percent of marketers in a recent survey responded that they were currently using AI to fuel their dynamic creative. This tactic has given advertisers the ability unparalleled ability to know their audience through identification, segmentation, and targeting.

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Dynamic Content Generation: The Next Step In AI for Marketers

Bluetext

In fact, according to eMarketer , forty percent of marketers in a recent survey responded that they were currently using AI to fuel their dynamic creative. This tactic has given advertisers the ability unparalleled ability to know their audience through identification, segmentation, and targeting.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). T-Mobile Curates Web Content , June 29, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 7, 2010. June 30, 2010.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. The goal of the content mills is to crank out a huge volume of search-oriented content for the web as cheaply as possible and sell advertising against it. I like numbers.