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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

This explosion of options has revolutionized media planning. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. With so much on the line, advertisers need to get it right.

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5 Digital Marketing Trends That Are Changing the Way Advertisers Buy Media

Outbrain

That being said, 5 major trends are emerging that have been with us for some time now and will continue on their path regardless of current influences. 5 Major Digital Marketing Trends. According to eMarketer, for 61% of customers, inclusion is a crucial factor for brand loyalty. More Trends? Join Us at Unveil.

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Advertising Tactics e-Comm Marketers Can’t Ignore When Developing Their Digital Strategy

Digilant

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media advertising. There are a couple of prerequisites for using social media for customer acquisition.

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Advertising Tactics e-Comm Marketers Can’t Ignore When Developing Their Digital Strategy

Digilant

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media advertising. There are a couple of prerequisites for using social media for customer acquisition.

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Advertising Tactics e-Comm Marketers Can’t Ignore When Developing Their Digital Strategy

Digilant

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media advertising. There are a couple of prerequisites for using social media for customer acquisition.

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2018 Holiday Shopper Insights Infographic – Part 3

Digilant

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies.

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Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. This looks strikingly similar to the media plan for a flight of broadcast ads and serves very much the same purpose. I should have known that marketers talk first and listen later.