Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Ambal's Amusings

MAY 12, 2010

Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. eMarketing Strategies for the Complex Sale. Click and download FREE eBook from Marketo and ClickDocuments. Recommended Resources. Get Content. Get Customers. Savvy B2B Marketing. Over to you. Over to you. Related Blog Posts.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

SnapApp

AUGUST 9, 2017

Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

B2B Marketing Zone Posts

MAY 3, 2010

7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing. But the most powerful blog posts are those that answer questions your readers have. What kind of question? With a majority of marketing efforts going digital, that means even more content is needed. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40