Porch Group Media

MAY 21, 2019

Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy?

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Biznology

OCTOBER 15, 2018

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. According to Bill Fisher, this indicates a strong ROI for marketers. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. So, what does that tell us? Final thoughts.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Webbiquity

APRIL 14, 2014

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 4 Marketing Management and Measurement Stats. B2B Marketing ). Analytics are least commonly used to fine-tune the marketing mix (14%).”

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Mass Analytics

DECEMBER 20, 2022

according to eMarketer. They need to put the right measurement framework in place to understand and disentangle the performance of each marketing channel. Marketing Mix Modeling. Marketing Mix Modeling consists of collecting aggregated data (rather than customer-level data) from various sources.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Mobile Advertising Marketing Mix 59

Outbrain

DECEMBER 30, 2019

Experienced marketers know they must stay on top of new developments to understand what audiences want and need. YouTube was one of the first platforms to offer six-second ads. One reason marketers are eager to give video ads a try is they can choose from many different variations. YouTube relies on in-stream ads , for example.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100