article thumbnail

Content Marketing Statistics in 2024: Everything You Need To Know

Optinmonster

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark.

article thumbnail

B2B Marketers Now Use Facebook More Than Any Other Social Network

KoMarketing Associates

Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform. This is followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

85% of B2B Marketers Who Use Social Media Remain Dedicated to Facebook

KoMarketing Associates

Social Media Examiner recently published its “2022 Social Media Marketing Industry Report,” and statistics indicated that the majority of B2B marketers (85%) primarily use Facebook, while 81% leverage LinkedIn. These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage.

article thumbnail

Report: Organizations Continue to Undervalue Social Media Marketing Data

KoMarketing Associates

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. However, new research suggests that many are under utilizing social media.

article thumbnail

Report: Instagram Usage Rising Among B2B Marketers Focused on Social Media

KoMarketing Associates

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. That being said, Instagram use rose nearly 30% from last year to 60%, suggesting that more B2B marketers are leveraging this platform.

article thumbnail

20+ Content Marketing Statistics to Help You Make the Most of 2021

ClearVoice

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Here's a look at the top content marketing statistics and trends and how you can make the most of them. marketing Click To Tweet.

article thumbnail

Is MTA dead?

ScanmarQED

Let’s look at each of them in turn: Walled Gardens Walled Gardens, or ecosystems, like Meta, control access to data and interactions within their boundaries and have caused a significant challenge to MTA, making it virtually impossible for marketers to track and attribute conversions across channels. On Friday, they see an ad on Facebook.