B2B Content Marketing: Will Video Kill eBooks?
markempa
DECEMBER 19, 2016
Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. But I watch video all the time.
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