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B2B Content Marketing: Will Video Kill eBooks?

markempa

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. But I watch video all the time.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? eMarketer ). eMarketer ).

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

With a majority of marketing efforts going digital, that means even more content is needed. Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. Ardath is the author of eMarketing Strategies for the Complex Sale.

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Video Marketing Statistics That Matter to Businesses

Vidyard

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. YouTube Statistics 3.7 of internet users ( eMarketer, 2019 ). Video is expected to make up 82% of all internet traffic by 2021 ( Influencer Marketing Hub, 2020 ).

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content.

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. YouTube Statistics 3.7 Social media, websites, and YouTube are the most popular places to distribute video content. Video Publishing and Production Statistics 2.3

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. According to the State of Inbound report, marketers are focusing more on videos.

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