Why You Should Question Most Video Marketing Stats You See
Contently
FEBRUARY 9, 2017
We all know the value of a good stat. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall.
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