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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! To keep things integrated, make sure to use the same elements in your B2B online marketing content like blog posts, press releases or social media information. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.”

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Gated content must also be compelling, quite often it solves a pressing problem. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Give to Get – Yes, it works. Enter your site and engage further, subscribe.

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Why You Should Question Most Video Marketing Stats You See

Contently

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

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Amazing YouTube statistics for B2B Marketers

Valasys

According to eMarketer , 93% of video watchers in India watch Youtube. According to a press release by YouTube , its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population.

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Digilant Announces MAIA: Programmatic Power With Human Insights

Digilant

According to a recent report by Forrester , no one DSP or ad-tech platform exists that addresses the full range of omni-channel buying needs. According to eMarketer , 73% of U.S. The result is advertisers exposed to potential overspending, fraud and brand safety concerns.

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5