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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Gated content must also be compelling, quite often it solves a pressing problem.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Only 68% of B2B businesses use landing pages to capture sales lead information for future conversion - Marketing Sherpa. . Takeaway : Without a landing page, how are you going to capture your customer’s information and follow up with lead nurturing? Or, at least put it to the test :). . . #10.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales.