Content Standard
NOVEMBER 16, 2023
According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the CEO of Marketing Interactions. Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results.
Contently
AUGUST 15, 2017
Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. Data and ROI.
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Marketing Insider Group
JANUARY 24, 2013
These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.
Content Marketing Institute
MARCH 23, 2018
Marketing automation software provider HubSpot recently released functionality to make it easier to repurpose content for chat or messaging. That means a lot of marketing teams and agencies are going to be fumbling with how to make use of chat and messaging as a content marketing channel. Click To Tweet.
Adobe Experience Cloud Blog
OCTOBER 20, 2016
The second is that the digital marketing ecosystem is getting crowded and ads are getting ignored or blocked altogether. According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.”
The Effective Marketer
MAY 9, 2011
Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.
Marketing Insider Group
FEBRUARY 5, 2024
(Ascend2) 79% of top-performing companies have been using marketing automation for three or more years. Pardot) The biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%), and increased opportunities including up-selling (58%). market share. billion.
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