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How to Use ROI to Defend Your Content Marketing Efforts

ClearVoice

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81
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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This is terrific for search engine optimization and pulling traffic by being findable. Ardath Albee's book eMarketing Strategies for the Complex Sale. Blog Demand Generation Twitter abneedles. Brian Carroll's blog B2B Lead Generation Blog.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic. Authority Hacker) The presence of more backlinks increases the likelihood of receiving organic search traffic. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Number of leads?

ROI 100
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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Industries that blog tend to reach 55% more web traffic. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. The most effective way to blog is to post titles with 6-13 words in order to drive the most traffic. Cisco; Optinmonster). Blogging Stats.

Stats 267
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Amazing YouTube statistics for B2B Marketers

Valasys

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads.

Youtube 64
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How B2B Brands can benefit from Programmatic Marketing

Valasys

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6