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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. What used to be clear roles (i.e. Does it sound familiar? A new role is starting to take shape.

Planning 100
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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

The Online Publishers Association has tracked time since 2003 in conjunction with Nielsen. Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% Since total time online has also expanded, time per visitor has grown even more.

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B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

There are social selling tools on the market today that help professionals research and find prospects to create connections with. If an employee only uses Facebook for personal connections, don’t ask them to start posting business articles. These tools can help make the research process a lot easier. Final Thoughts.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Research and Stats.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Andy Komack explains why business marketers should use Flickr, the social photo-sharing platform, what types of images to upload (e.g.,