Remove Emarketing Remove Facebook Remove Marketing Mix Remove Youtube
article thumbnail

Why Marketers Are Embracing Live Videos

Biznology

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

article thumbnail

The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer). Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. Facebook usage has dropped considerably among teens. eMarketer).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketing Pilgrim ). This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. eMarketer ). eMarketer ). eMarketer ). V3 Integrated Marketing ).

article thumbnail

Cookies are Crumbling: What is the Future of MMM?

Mass Analytics

according to eMarketer. They need to put the right measurement framework in place to understand and disentangle the performance of each marketing channel. Marketing Mix Modeling. Marketing Mix Modeling consists of collecting aggregated data (rather than customer-level data) from various sources.

article thumbnail

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

article thumbnail

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Andy Komack explains why business marketers should use Flickr, the social photo-sharing platform, what types of images to upload (e.g.,

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ).