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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

That makes Hunter one of the best email finder tools on the market. Key Features: Email verifier checks the validity of any professional email address in bulk. Gmail integration to send cold email campaigns. Key Features: Find email addresses either individually or in bulk. Adobe Marketo Engage.

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Are You Leveraging Your Content for Sales Enablement?

SnapApp

Onboarding/training (like a drip email campaign). Interactive content (like a interactive calculator as a lead gen tool). The lead data went directly to their Marketo and Salesforce databases that allowed sales to follow up with powerful insights to the organization’s needs. Value-packed blog posts.

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Email Marketing Strategies for a Successful Go to Market Campaign

Bluetext

Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows. Lead Gen Tactics. Gated content .

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How To Make Engagement At Events Count

SnapApp

Prospects were encouraged to take the quiz pre-show through an email campaign and on iPads at the booth during the event. Once completed, they were instantly rewarded with real-time results of the survey and in an automatically triggered follow-up email, were encouraged to visit the booth to see whether they had won the drawing.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

While there are many different kinds of lead generation – content marketing, advertising, SEO , email campaigns, cold calling , list-buying, hosting events, and attending trade shows, just to name a few – a sales and marketing intelligence tool is great for discovering new, quality leads, quickly, as well as enhancing your other lead-gen efforts.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Common tool used: Marketo. . #4:

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13 Proven Marketing Hacks to Generate Guaranteed Leads

Optinmonster

Here’s a great video marketing hack from Marketo. This is great not only for lead generation but also will make the follow-up and closing of the sale more personalized. Promote these events through email campaigns, social media, and partnerships with influencers in your industry.