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Account Based Marketing vs Lead Generation: Which Strategy Should You Choose?

Only B2B

ABM is about quality over quantity—focusing on high-value accounts that are most likely to convert into sales. Often, campaigns and content are tailored to meet the specific needs of decision-makers within a target company. ABM requires close collaboration between marketing and sales teams.

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Are You Leveraging Your Content for Sales Enablement?

SnapApp

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Email Address Finders.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . As the old saying goes, “if you measure it, you can manage it”.

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Email Marketing Strategies for a Successful Go to Market Campaign

Bluetext

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. We all have a love-hate relationship with email. Lead Gen Tactics.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

It’s the genesis of thousands of downstream processes and millions of actions. It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. Data Quality and Management.

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10 Best Lead Management Software to Track Leads in 2024

SalesIntel

Supercharge your sales engine! Effective lead management is the secret weapon of any growing sales team, no matter the industry. Luckily, lead management software is here to streamline your lead tracking and turn lookers into loyal customers. What Is Lead Management Software?