Engagio

DECEMBER 28, 2020

Knowing the fish’s name won’t do much when everyone is calling them through channels like email, ads, social, direct mail, and more. Yet we feed them merged contact fields for personalization and feel we’re in line. As Craig Rosenberg said last year, this is a culture change, not a campaign. This helps but it’s table stakes.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. -

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Lead Liaison

JULY 18, 2018

To watch this webinar in its entirety, click here. It will read exactly as presented in the webinar. These are the areas where live events tend to be most effective compared to other types of marketing like emails or even physical media. Especially in that B2C field but also big end B2B. Chris Kipgen, Lead Liaison.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Lead Liaison

MARCH 7, 2018

It will read exactly as presented in the webinar. So there’s a lot of ways to make decisions based on the data that comes back from paid search which makes it really great even if you just run small short campaigns to gather a lot of insight on your customers. Those three are the drivers behind the success of any campaign.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. So far so good, and now we can talk about Webinars.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 16, 2009

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. explicitly direct leads from one campaign to another.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120