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What’s Wrong with Marketing Education?

The Effective Marketer

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

Education 100
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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. g) Templates and libraries. Customer.io.

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An Interview of Steve Gershik of 28Marketing

ANNUITAS

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. Multiple reports out in the last 6-months are showing that marketers are still struggling with providing quality leads, up to 80% lead abandonment rates, measuring ROI and aligning with sales.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Yes, looking at different email marketing metrics is good to give you and your team an overall sense of how others are doing and also to spot trends but you should set your goals based on your overall objectives and historical performance. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. United States License.

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Don't Redo Your Website Until You Read This Post

Golden Spiral

It holds together, but it just doesn’t meet the trends and tendencies of current web design. Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. Trade Show Season. Your content?

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. What’s making a comeback?