The role of public relations in lead generation for B2B firms
NuSpark Consulting
JUNE 13, 2014
There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. For example, your PR efforts should always be optimized for search engines, in line with your SEO strategy. But among these channels, an important strategy is public relations.
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