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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Download the Marketing Planning Guide for Professional Services. Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

These digital marketing tools will help you be more productive and organized, but they won’t do the work for you. If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. Customer Relationship Management (CRM).