The Effective Marketer
JUNE 1, 2012
Map out more complex nurturing flows based on different types of customers, products, and behaviors. Grande Guide to Lead Nurturing , by Eloqua. What types of content do you need to create? What messages make sense based on different buyer stages and personas? Rinse and repeat. Where to Go From Here. by MarketingProfs.
The Effective Marketer
MARCH 10, 2011
Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. United States License. United States License.
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The Effective Marketer
FEBRUARY 15, 2010
Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Focus on the 3 to 5 key metrics for your email marketing program and the rest will follow. United States License.
The Effective Marketer
MARCH 9, 2010
This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell&# additional product and increase registrations. I was looking for some real-life good looking HTML emails I could use as a reference.
The Effective Marketer
FEBRUARY 16, 2011
Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.
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