The ROI Guy
MARCH 24, 2013
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?
The ROI Guy
AUGUST 24, 2018
You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.
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KoMarketing Associates
NOVEMBER 13, 2013
According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. These landing pages offered things like White Papers, eBooks, and webinars. It can generate lead quality information, tell you how price sensitive a customer is, and even measure sales performance.
SnapApp
MAY 12, 2015
Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. or “Which pricing package fits my needs?” Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several.
TrustRadius Marketing
NOVEMBER 14, 2019
For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Major factors to consider in purchasing marketing automation software include price, integration, usability, enterprise vs. simple SaaS, channel focus, documentation, and support.
Industrial Marketing Today
MAY 11, 2010
Leave a Comment Previous post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation Next post: 7 Strategies for Using Content to Market Industrial Products FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.
Leadspace
JANUARY 17, 2017
Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. But if the person is an industry analyst, it’s more likely they’re writing a white paper and looking for people to speak with on the subject. By providing their email address, they are considered “known”.
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