Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

The ROI Guy

MAY 14, 2012

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. He knew this was going to be a heck of a challenge, but he did have some good value oriented white papers to start with.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. This makes sense, since marketers with sophisticated programs will want precise control over this routing. (In But it turns out that those posts served a purpose beyond procrastination.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Vidyard

DECEMBER 16, 2013

At Dreamforce this year we met up with Scott Logan, Marketing Campaign Manager at inContact, and we were thrilled to hear about how they’re using video to make the buying process easier for customers, and closing a significant number of deals based on a clients’ initial interaction with video content.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Leadspace

JANUARY 17, 2017

Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. Anonymous 3rd Party Behavioral: People visiting other websites that the marketer doesn’t own but indicate some relevance, for example Forbes.com. Company only? Person only? Ideally, you want both.).

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Everything Technology Marketing

FEBRUARY 19, 2011

Step 1 - Social Content Marketing One way to generate attention and leads is to create compelling assets that attract your audience and provide a launching pad for further engagement with your organization. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

DECEMBER 17, 2009

Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. B2B Marketing Fundamentals Don't Change. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The High-Tech Direct Marketing Handbook (Ebook). Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Convince & Convert

OCTOBER 2, 2013

You need to plan, right now, for the inevitability that the majority of the traffic to your content marketing will come from a mobile device in two to five years. Because of how media companies are built and the content processes and staffing they have in place, you can move faster to a mobile first strategy than they can.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

thePoint

MAY 25, 2018

Keep them informed, educated, and involved in the process. Set expectations with them on what marketing will deliver to the organization. Consider building an actual marketing advisory committee of the people above and hold a quarterly briefing and discussion to keep them engaged. Might not be a fit. Messaging Resource Roadmap.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

The Point

AUGUST 24, 2010

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. Would the photoshopped cover of a white paper have anywhere near the same effect here? Absolutely not.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Kapost

MARCH 17, 2017

However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones. But when the dust begins to settle, the office can feel like a barren wasteland of hodgepodge teams and disjointed processes.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Heinz Marketing

SEPTEMBER 3, 2018

Marilyn: Yeah, I would say, I’m one of those fortunate marketers that really came into the space and practice at a time where marketing was really making a shift. So, as I tell people, I remember one of the first projects I worked on was deploying this thing called Marketing Automation, and it was a long time ago.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

DealSignal

MAY 31, 2023

This doesn’t have to be a long, involved process. With 3rd party, high-quality B2B data, intent data + your effective sales techniques, data, and processes humming together, you can scale to 3x your typical volume, all while reaching out to quality leads. Focus on leveraging high-impact pieces (such as guides, white papers, etc.)

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

DealSignal

JANUARY 19, 2021

This doesn’t have to be a long, involved process. With 3rd party, high-quality B2B data, intent data + your effective sales techniques, data, and processes humming together, you can scale to 3x your typical volume, all while reaching out to quality leads. Focus on leveraging high-impact pieces (such as guides, white papers, etc.)

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Really took marketing as part of that journey sort of from an arts and craft discipline in the late ’90s, early 2000s to the marketing automation driven, NQL funnel, analytics, data, process discipline that it is today.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. This award recognizes the SnapApp customer with the best overall integrated marketing campaign. Impressive Integrator. Winner: Ecova.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62