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When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Eloqua @ BrennerMichael Totally agree, Michael. . What are the benefits?

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When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Eloqua @ BrennerMichael Totally agree, Michael. . What are the benefits?

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It requires both.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It requires both.

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B2B Category Creators Episode 7 Transcript

Metadata

Previously I also ran marketing for Hootsuite and Yammer, so three different times kind of creating categories in very different stages. I think my old CEO once said, “Yammer is my Twitter.” ” My name’s Joe Chernov, I lead the marketing team at Pendo. Gil Allouche: Yes, very exciting.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.