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Smashmouth Marketing

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3. Here is the list. So choose wisely. Members of SLMA and non-members are allowed to vote.

Leads360 100
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B2B Experts from Webinar - 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing

Smashmouth Marketing

They are listed below, and you can find them in my twitter list: [link] ps. Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. We had an echo for the first 6 minutes.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Say for example we have a lead that has worked it's way from a purchased list, to a whitepaper campaign and they have requested a whitepaper.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Say for example we have a lead that has worked it's way from a purchased list, to a whitepaper campaign and they have requested a whitepaper.