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How Marketers Use Data to Develop Personas

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. In our own study , we found that companies who exceed lead and revenue goals are 3.4X Download the persona optimization framework.

Buyer Personas

Buyer Personas Paid Search Agency Planning Eloqua

Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika Goldwater, VP of Marketing, ANNUITAS.

Ideal Customer Profiles

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations

Cintell

How Marketers Use Data to Develop Personas

Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

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