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5 Types of Marketing Automation for Businesses to Consider

PureB2B

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Social Media Marketing Software.

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5 Types of Marketing Automation to Consider

PureB2B

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Social Media Marketing Software. In 1986, ACT!,

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Eloqua and Silverpop are the obvious candidates. These used proprietary, non-SQL database engines.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. However, with the right leads, everything else falls into place. Below, we’ve compiled a near-comprehensive guide to all things B2B lead generation. The Challenges of Generating B2B Leads. Where do we start?”

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. In fact, 88% said Web sites were important in helping them decide what to buy.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.