Chris Koch

JULY 24, 2009

And as I discussed in this post, the qualification process needs to be gradual and non-invasive, what Brian has since christened “micro-conversion.” Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Lead Liaison

OCTOBER 5, 2020

You also want to make sure that your Marketing Team is receiving leads in real-time so that follow-up can be done immediately while your brand is still top-of-mind for your potential client. . 3: Invest in your virtual booth. Many virtual trade shows that we have attended recently feel slightly…boring… at times.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Chris Koch

JULY 24, 2009

And as I discussed in this post, the qualification process needs to be gradual and non-invasive, what Brian has since christened “micro-conversion.” Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ViewPoint

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

markempa

APRIL 18, 2007

With that said, I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car. This is a common theme in sales and marketing automation, CRM implementation being another good example.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Vidyard

NOVEMBER 11, 2016

With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all in one laptop and tablet, the brand hoped to broaden its exposure to a larger audience than they had currently been marketing to and re-engage dormant customers. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Zoominfo

OCTOBER 14, 2021

To learn more about ZoomInfo’s data quality and how we can help your team hit their number, check out the following case studies: How marketing automation provider Eloqua decreased bounce-backs by approx.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Leadspace

JULY 18, 2023

A quality lead should have the authority or influence to make purchasing decisions within their organization. It’s important to identify the individuals within the buying committee by persona, then validate that they meet the high-value lead qualification. Has that individual been on your website?

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

Envy

DECEMBER 31, 2019

MarTech has led to the development of very useful marketing and sales tools which have made a significant business impact. Marketing automation tools such as HubSpot , Marketo , Pardot , and Eloqua enable teams to nurture leads like never before, set goals and KPIs and provide the much needed visibility that suspicious opponents crave.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

Vidyard

FEBRUARY 16, 2017

It’s no fun if you have to manage another database, but if the information can be sent directly to your marketing automation or CRM platform, you’re golden. Lead Scoring & Qualification : Does the VP at hand allow video viewing behavior to impact your lead qualification?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

DealSignal

MAY 31, 2023

For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo. Qualification criteria may include factors like budget, needs, decision-making authority, and readiness to purchase.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

ANNUITAS

JUNE 15, 2011

In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage. Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. They deliver content to sales that they can use to help propel deals through the pipeline.

Paid Search Agency 100

Paid Search Agency Companies Generation Top of Funnel 100