markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Chris Koch

JULY 24, 2009

Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. That lets them be more productive in marketing, by focusing effort and budget on the good stuff, and it lets them reduce the time to a sale by giving salespeople better tools to work with.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Lead Liaison

OCTOBER 5, 2020

Even though it is hosted virtually, you still have the valuable opportunity to gather qualified leads from around the world & create meaningful connections. In the same way that you would plan for face-to-face trade shows, you must first analyze the expected audience and decide on which products or services you would like to highlight.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Chris Koch

JULY 24, 2009

Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. That lets them be more productive in marketing, by focusing effort and budget on the good stuff, and it lets them reduce the time to a sale by giving salespeople better tools to work with.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Zoominfo

OCTOBER 14, 2021

Inaccurate email data can jeopardize sales, limit the reach of marketing campaigns, and let quality candidates slip through the cracks. Email data accuracy is a major priority for ZoomInfo’s data engineering team and a core part of the ZoomInfo platform. SMTP is an email communication protocol that is used to send and receive email.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

FEBRUARY 16, 2017

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

DealSignal

MAY 31, 2023

If you’re not focused on the right leads, you’re losing valuable time. Third-party intent data, particularly from an aggregator, will give you the most comprehensive view of who’s in the market to buy your product or service. Intent data falls into two categories: first-party and third-party.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Leadspace

JULY 18, 2023

If someone is interested in your product or service, is it necessarily true that they will convert into a paying customer in the future? Simply put, are you confident that the data and signals you have validate that a lead is truly ready, able, and eager to buy your product or service?

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

Envy

DECEMBER 31, 2019

This risks causing a lot of confusion and disconnect within the departments and diverts attention away from acquiring leads and towards scoring them instead. MarTech has led to the development of very useful marketing and sales tools which have made a significant business impact. The role of technology.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

ANNUITAS

JUNE 15, 2011

In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage. Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. In Product Marketing: They don’t chase either. They Are Maniacal About Measurement.

Paid Search Agency 100

Paid Search Agency Companies Generation Top of Funnel 100