The Effective Marketer

JUNE 1, 2012

So here’s a quick “getting started” guide that looks at the marketing automation implementation process from a 10,000 foot view and gets you ready to used what will become your most important lead generation engine. Getting Started with Marketing Automation. Step 1: Sales and Marketing Alignment and Documentation.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

TrustRadius Marketing

NOVEMBER 14, 2019

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Few offer Inbound Marketing features.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 13, 2017

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). One of them, before I started Eloqua in 2000, was as a research scientist. We think the future is for companies to get their customers to do the sales and marketing for them.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

The Point

AUGUST 23, 2011

Do you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? Horrified at the responsibility of investigating marketing automation solutions for your company? 6 common use cases (applications) for marketing automation. •

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

Televerde

DECEMBER 19, 2017

. ♦ 55% of modern marketers say they’ve increased sales by upgrading their business practices. ♦ 94% of modern marketers say they’ve attained a significant market share, and 49% enjoy the market-leading position [1]. Televerde helped one manufacturing client implement marketing technology to sell more hot tubs.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Televerde

AUGUST 1, 2019

Examples of what stands under this umbrella (ella, ella, ella) are marketing activities such as events, digital advertising, email marketing, outbound campaigns, inbound marketing, direct mail, and the list goes on. If lead generation is the Walmart of marketing, demand generation is Whole Foods.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Martech Advisor

OCTOBER 7, 2019

Depending on the marketing automation software, the marketing automation personnel looks after the ideation, execution, and measurement of different aspects of marketing. An essential part of the responsibilities includes email marketing, lead generation and nurturing, lead scoring, and analytics.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JANUARY 15, 2013

Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Seem like a tall order?

Landing Pages 28

Landing Pages Lead Gen Paid Search Agency Top of Funnel 28