Customer Experience Matrix

MARCH 5, 2009

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The relative ranking of the different vendors hasn't been significantly affected. Here, then, is the final usability matrix.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Marketing Insider Group

JANUARY 13, 2011

My story: I was working for a 40 person, under $10 Million per year software company. My first job when I arrived at the company was to align with the head of sales and to completely re-engineer our website as well as our lead management process and CRM system. We had a great product and amazing customers.

Webcast 100

Webcast Work Management Marketing Management Content 100

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

MARCH 2, 2010

Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. By happy coincidence (OR WAS IT?),

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

MAY 20, 2009

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Today’s demand generation systems are largely rule-driven when it comes to selecting prospect treatments.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

thePoint

MAY 25, 2018

Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do). Lead Generation, Lead Management & Lead Nurturing. Were you just waiting for this part? The knowledge/skills not based on technology.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2009

More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. Question Eloqua Manticore Technology Market2 Lead Marketo Vtrenz Market bright Neolane Is there a distinct company table linked in a one-to-many relationship with individual records?

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 4, 2009

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MARCH 2, 2009

Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Text search for assets Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Share marketing assets across campaigns.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Heinz Marketing

JANUARY 22, 2018

We think we’re the only provider for AI-drive lead engagement and marketing software, and we target marketing and sales organizations. I’ve talked about reaching out to 40 million leads, over 300 million messages through the platform, it gives us a big data set to fine tune and do a lot of AB testing.

Marketing AI 58

Marketing AI Top of Funnel Work Management Enterprise Management 58

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Act-On Software. Target customers. Product overview.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120