The Point
APRIL 8, 2015
Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. It serves as a handy benchmark for companies that might be looking to gauge how their use of marketing automation measures up against their peers.
The Point
FEBRUARY 11, 2013
HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? First, we’re focused on the data inside Salesforce.com to ensure we deliver complete and accurate database of information that can be shared across sales and marketing teams. HS: Thanks Bonnie!
The Point
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive.
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