The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. But that doesn’t mean much because the selling prices are so different.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

ClickZ

OCTOBER 22, 2020

Our focus when compiling this list was on the HubSpots and Adobes of the world. Other important features include (but aren’t limited to) ease of use/usability, security including role-based access to the platform, and vendor support. 1: Hubspot Marketing Hub. What is marketing automation software? Now, for the list. #1:

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing: contact vendor. 2) HubSpot. HubSpot handles inbound holistically. Pricing: free. Pricing: $1,000 to $3,000 per month. 1) Marketo. 3) OpenEMM.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? The right vendor will ask a lot of questions to ensure a successful migration.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. Both methods give similar results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

JUNE 13, 2016

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. Now things start get interesting. Score one for reality (and ZenIQ's creators).

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. Whether they are new at their automation game or have already some experience, they must select a vendor that connects them with a variety of resources. The pricing starts at $1,195/month. The pricing starts at $2,000/month. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

MARCH 26, 2015

Some vendors do this better than others. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - But such integrated solutions are rarely comprehensive. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

TrustRadius Marketing

JUNE 19, 2019

Which products are within your price range? Which vendors offer high quality pre-sale AND post-sale support? What type of learning & training resources does the vendor offer? Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

TrustRadius Marketing

NOVEMBER 14, 2019

While vendors offer a growing number of integrations, it’s important for marketing team members to identify key features that will impact their team for positive results. The possible integrations between marketing preferred vendors SaaS company solutions means the difference from ideation to actual success.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Martech

MARCH 14, 2024

The first marketing automation system (Eloqua) was launched 25 years ago. But I can’t really blame the vendors. Unfortunately, martech vendors screw things up in two major ways. Firstly, many vendors charge high prices for the API or only provide access at the highest pricing tiers. Hubspot “firstname.”

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 That’s probably a good thing, since it will take time to train the ExactTarget people on the product and to find an effective price structure. Back to pricing. million, to be exact).

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It reports on missing data and fills in the blanks using data from external vendors. Pricing is based on number of contacts and data sources and starts at $2,000 per month.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Webbiquity

OCTOBER 27, 2015

Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. So how can a B2B vendor stand out, and potentially create more sustainable competitive advantage? Those are vital benefits to be sure.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Vidyard

SEPTEMBER 24, 2019

Some features—such as the option to brand your video player, cross-device compatibility, and sharing—are standard across all vendors. Other things, like how they price or how many videos you can upload vary. Pricing: Paid team plans start at $150 per month for unlimited videos (plans for individuals start at $19 per month).

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

thePoint

MAY 25, 2018

Firms usually have stronger media relationships and can get better pricing because they buy for multiple companies over a period of time. Find a vendor that has the expertise that relates well to your market and the selling process (e.g., the messaging, content, offers, etc. that will actually be placed).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

TrustRadius Marketing

OCTOBER 18, 2019

Price Terms. We also have a free template for evaluating vendors based on your selection criteria. It covers Adobe Campaign, Oracle Eloqua, Marketo, Pardot, Act-On, HubSpot, and SharpSpring, plus more tips for marketing automation buyers. Free / Quality Agency Support Implementation. Paid vs. Free Breadth Depth.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Marketing Management Automation 40

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may have to click to enlarge the funding timeline infographic above. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Content Standard

NOVEMBER 3, 2015

As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. Reach out for a sales call only at the right time—when your leads view your pricing or demo page, when leads reach a certain lead score, or when they request more info. Source: Hubspot].

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. Reach out for a sales call only at the right time—when they view your pricing or demo page, when the lead reaches a certain lead score, or when they request more info. Source: Hubspot].

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. Click here to download! Act-On Software.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. I think adoption will continue to grow, more tools will be released and pricing for these tools will come down so more companies can use them. We have done this with our services pricing page. Back to top. Bernie Borges.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62