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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. 7) Oracle Eloqua. Sample review: “These top sales tools will help you grow your startup. Troubleshooting is assisted by an onboard Help module.”

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

We were surprised to see the significance in telemarketing and cold calling. The full research report: B2B Demand Generation Benchmark Report: 2013 Marketing Priorities , includes additional data points, survey background, and a video discussion with Eloqua’s Marketing Programs Director, Elle Woulfe.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

Yes, lead management software and dashboard tools are hot now because pressure for more measurable ROI is greater that ever and these tools can help you, but make sure you take a more holistic approach. So are you using metrics that actually help you look forward?

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Companies with integrated social media and SEO achieve 60% better conversion rates…Search rankings are driven by relevance, relevance enhances an organization’s credibility , and this credibility helps to drive conversion rates ,” says Sergio.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

To capitalize on this trend, B2B marketers must shift online Web experiences from an inside-out perspective that talks incessantly about features and functions to an outside-in one that focuses on helping prospects and customers accomplish buying and adoption goals. Inside Sales And Telemarketing Help Boost B2B Brands: Really?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Direct mail & Telemarketing. A strong sales lead creation setup will help you: Respond to inbound inquiries from potential clients. Qualifying your leads will help you focus on those with the most promise without wasting your time on those not likely to buy. What are your options? Email marketing. SEO (Organic Search).