Perspective on the B2B Demand Generation Benchmark Survey Report
KoMarketing Associates
JANUARY 25, 2013
Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. We were surprised to see the significance in telemarketing and cold calling. Eloqua and CMO.com helped coordinate survey information.
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