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Anything Goes Marketing

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. A Picture is Worth a Thousand Words. It’s that easy.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

These emails should be sent using a marketing automation system like Eloqua. It would be very helpful to see which channels combined with email were the most successful in certain situations. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails.

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5 Marketing Automation Email Tips

Anything Goes Marketing

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals.

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Social Media Success Stories

Anything Goes Marketing

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had.

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How to convert blog traffic into loyal readers

Anything Goes Marketing

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs.

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