ANNUITAS

MAY 5, 2020

According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. For example, is your team structured in such a way that one person owns the MAP, MarTech stack, and governance for the entire team? They just use them!

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Allocadia

APRIL 16, 2019

high-tech hardware and software company with over 600 marketers worldwide. They implemented a structured and governed taxonomy across all marketing technologies. Otherwise, marketing’s actions throughout the year have little chance of supporting the business as a whole. National Instruments brings sanity back to the planning process.

Planning 40

Planning Allocation Lock-In Work Management 40

markempa

NOVEMBER 29, 2016

The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. Mutuality matters so there needs to be mutual benefit, but one of the expressions that I loved that I learned from the president at Eloqua was, “To be interesting, be interested in something other than yourself.”

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Ambal's Amusings

DECEMBER 14, 2011

Part of the answer to how to manage content marketing is the emergence of not only strategy and tactics, but also platforms, tools and software services. Manticore Technology, Marketo, Eloqua, to name a few). Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.),

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Customer Experience Matrix

MARCH 2, 2010

Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. By happy coincidence (OR WAS IT?),

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Automation 120

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. government, or Apple for that matter. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Webbiquity

OCTOBER 27, 2015

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!) ; and 3) how exactly does that help the individual business buyer in his or her job?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100