markempa

FEBRUARY 18, 2013

Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By Now, according to Forrester analyst Lori Wizdo , two-thirds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset. With this release, we’ve applied data-driven discipline and focus to the customer journey.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset. With this release, we’ve applied data-driven discipline and focus to the customer journey.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Heinz Marketing

OCTOBER 29, 2018

Laura: Yeah, I get a question a lot from people that want to say, how do I get people to my trade shows. What are some of the elements of shows and of the show experience that you’ve noticed are most important? Laura, thanks so much for joining us. Laura: Thank you for having me, guys. This is awesome.

Top of Funnel 72

Top of Funnel Work Management Enterprise Management Conference 72

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100