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Sales and Marketing: The technology behind CRM

markempa

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Who owns [CRM technology] is a matter of the internal culture of a company,” Paul explained.

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Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. Greg, thanks!

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. According to Forrester , B2B marketing executives are not in denial. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. According to Forrester , B2B marketing executives are not in denial. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. Sure, our email marketing software has some canned templates but they are very bland. Is always good to see what’s out there to give you some ideas. So I decided to create one and share with you.